Haier Company Internal Analysis free essay sample

Founded in 1984, Haier has grown into an international group which is making a turnover of 135. 7 billion yuan in 2010 and employed more than seventy thousand people. Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user in a short time. â€Å"Zero-distance virtual and practical network combination† is fully combination with the internet. Haier has marketing advantages in China, which is easy to enter world market and quicker time to do service. Haier has basic principles of their internal customer: * We treat our employees with respect and trust. * Every staff has a manager who offers support, advice, and encouragement. * An interesting job in a challenging but enriching environment. * Many opportunities for our employees to advance and better themselves. Haier is the leading brand of white goods globally and most valuable brand in China. The Company has realized global revenue of 119 billion yuan. Haier Philosophy Haier follows OEC Management on employees to maintain the overall control and also to supervise employees. We will write a custom essay sample on Haier Company Internal Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page O† stands for Overall, â€Å"E† for Everyone, Everyday and Everything and â€Å"C† for Control and Clear. Besides, Haier also has a â€Å"Slope and Ball Theory† which metaphor enterprise as a ball on a slope, therefore efficient management is needed to prevent the enterprise from rolling down and creative ideas used for keeping the enterprise upward which is providing more opportunities for development. (Haier) Haier Strategy Haier guided by well known strategic called CEO Zhang Ruimin. The strategic slip up to four different stages: * Brand-building Stage * Diversifying Stage * Globalization Stage * Global Branding Strategy Stage According to Euromonitor, Haier has a market share of 5. 1 percent of white goods all over the world makes the company become a first time Chinese company to be no. 1 brand in the white goods industry. Our Innovation Haier has lead or taken part in the preparing and revising of a total 232 national standards. Haier is the only Chinese enterprise to be a member of management decision-making team of international electro-technical commission (IEC). * Enterprise spirit of â€Å"creating resources and winning global reputation† and * Work style of â€Å"individual-order combination, quick decision-making. Business model innovation of â€Å"innovation of â€Å"just-in-time model with zero inventories† based on the combination of virtual and actual networks. Haier will continue to consistently conduct innovations for the benefits of users to create a world famous brand. Our Mission â€Å"To improve the quality of life, focusing on customers, needs† (Haier) Haier†™s success is a simple and ambitious philosophy. More concrete in the attention to research and design, carried out with maximum respect for consumers and the environment. The factor of Haier Company is to achieve important goals in innovation, technology, timeliness, in sight, organization, organization, distribution capacity, solidity and high quality services. Haier has developed a corporate image campaign in Asian, aimed at creating strong brand awareness. The solution proposed, combining styling and practicality are designed to meet the needs of Asian consumers and markets. Our Vision Haier aims to do is to start with the needs of consumers and transform ourselves from a product manufacturer to a service provider, so as to ultimately provide solutions for a more comfortable life for our customers. Nowadays, people need fast-paced information era is product-based solutions for a comfortable home life. Our Spirit and Style â€Å"Creating resources and worldwide prestige†