Zynga Inc Strategic Plan Case Study Example | Topics and Well Written Essays - 3500 words

Zynga Inc Strategic Plan - Case Study Example Being originally known as Zynga Game Network Inc., the company changed her name in November, 2010 to Zynga Inc. Zynga specializes in simulating virtual games as live services on the internet, social networking sites such as Facebook, and on mobile platforms. Today, Zynga provides a wide variety of games under the names; The Firm Ville, City Ville, Firm Ville 2, Chef Ville, castle Ville, Zynga Poker, Words With Friends, Scramble With Friends, draw Something, Bubble Safari, Mafia Wars, Ayakashi, Horn, and Respawnables. All these games are provided on Facebook, mobile platforms and other social networking sites. The games are also present on Zynga.Com, Google+, Tencent, Apple iOS and Google Android (Raice, 2012). The company has registered great success in the recent past with a total customer base of about 83, million monthly active users from all over the earth in the year 2010. Her collaboration with the most popular social networks in the world today has been the main reason behind the success of in her business. Zynga remains top among the most proffered internet games providers among many users from all over the world despite the numerous challenges that has been facing her in the near past. The company is as well among the leading employers in the region and in the world in general. As per February 25th report on the company’s employee database, the company was employing a total of 3,058 persons from across the world. Zynga has put down measures to boost her network and consequently her income earnings across the world following the tremendous drop registered in her performance in the year 2012. The company is operating on a five- fold strategic mode which includes; 1) the company is looking forward to expanding her global user community by exploiting regions which have not been fully accessed by the services offered here. This expansion aims at reaching out to all customers from all locations over the earth’s surface, especially focusing on t he less penetrated geographical locations such as Brazil, Germany, India, Japan, Russia, and South Korea. Growing the user number is the company’s key strategic mission. 2) The company has also embarked on building other great products to increase global engagement in the gaming systems. This will include the key components of the company including; the company advisers, the product users, product developers and other company stakeholders. This is to be gained by improving the quality of key products on the social media and networking sites such as timeline and ticker besides enabling new network applications and integrating the existing websites. 3) The company looks forward to providing users with the most compelling and outstanding experience during their gaming missions. This is aimed at improving customer experience and increase participation across the world via the social networking sites. 4) Alongside all these the company is making investments to help her build a mor e engaging mobile experience as the most upcoming and lucrative capital system for current and future exploitation. This is key as the company has realized the increasing use of mobile platforms for online gaming and access channels across the globe. Internet access through mobile, platforms has outgrown the use of computers over time. This has become a lucrative site for reaching as many customers as possible over time and space. 5) Lastly, the company aims at creating a suitable environment for her developers to build great social products using the Facebook platform. Facebook has grown to become the worlds most cherished and used social site wing almost everyone in the world having full time access to her valuable